NuLa
Role Art Direction,
Brand Development, Product Development, Graphic Design
NuLa is redefining the candle experience through a candle designed to make fragrance last forever. Rooted in elevated scents and a clean-burning paraffin formula, NuLa offers a refined, enduring take on the ritual of lighting a candle.
Led the creative development of the brand and physical product from concept through launch, including product development, packaging, and visual identity. Developed creative concepts and product mockups, refined the packaging system, and collaborated across product and creative needs to ensure the final product was cohesive, functional, and production-ready. Art directed and produced the product photoshoot, extending the visual language across digital, print, and paid advertising.
By incorporating fresh, real fruits and tactile materials that visually reflected each fragrance, the imagery was designed to evoke the sensory experience of the candle and help consumers almost “smell” the scent before ever experiencing it in person.
Beyond the lifestyle imagery, we developed a series of product-focused photographs, balancing visual appeal with clear, instructional storytelling. These images captured the finer details of the product and guided consumers through how to use and experience NuLa
Extended the brand into paid advertising through campaign assets designed to introduce NuLa to consumers and build a cohesive visual presence across digital channels.
Product detail page (PDP) photography played an essential role in
bringing the product to life online. Each image was carefully refined and polished to create a cohesive suite of imagery, ensuring every product is consistent and intentional all across.
